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PANASONIC EXPANDS ITS POPULAR ZS-SERIES OF

DIGITAL CAMERAS WITH NEW ADVANCED FEATURES

AND CREATIVE SHOOTING OPTIONS PACKED IN A SLIM BODY

 

Panasonic LUMIX ZS20, the World’s Slimmest Digital Camera with a 20x Optical Zoom Lens*1, Also Features Full-HD Video Recording and Built-In GPS Capabilities

 

Secaucus, NJ (January, 31, 2012) - Panasonic today introduced the LUMIX DMC-ZS20, the newest member of the acclaimed LUMIX ZS-Series, and the world’s slimmest digital camera with a 20x optical zoom lens*1. With a powerful zoom, a 24mm ultra wide-angle LEICA DC VARIO-ELMAR lens and the ability to shoot full-High Defintion (HD), the new LUMIX ZS20 builds on the series’ success as an extremely versatile point-and-shoot model.  With a newly-redesigned lens system, the LUMIX ZS20 features a new mechanical structure and optical system to further improve image quality and with Nano Surface Coating technology, the LUMIX ZS20 offers stunning image clarity with minimized ghosting and flare. 

 

Beyond the quality of its lens, the LUMIX ZS20 integrates an enhanced built-in GPS*2 functionality, making it easy for users to pinpoint locations where photos were taken and share with family and friends on internet maps.  Map data can be installed onto the LUMIX ZS20 via a bundled DVD, giving the camera detailed worldwide maps of major regions on a scale of 1/25,000 or more precise.  A user can copy the map data of a designated city to an SDXC/SDHC/SD Memory Card and get quick geographic information to know their location and if any landmarks are located nearby. More than one million landmarks and 82 countries/regions are covered in the bundled DVD map.  Geo-tagged images are automatically sorted and can be played back along a map so that users can literally trace their photographic journey.  Many GPS cameras show only the latitude and longitude of where a photo is taken, but the LUMIX ZS20 shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark – all of which is saved in the EXIF data. 

 

“Panasonic has long been the leader in developing compact digital cameras with long zooms and wide-angle lenses and with the introduction of the LUMIX ZS20, we continue to be in the forefront with an extremely versatile digital camera that meets the needs of all different types of photographers,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America.  “With an impressive 20x optical zoom and 24mm wide-angle lens, the ZS20 gives consumer the ability to capture a variety of different shots, all while carrying a digital camera that is slim enough to slip in a pocket or small purse.  Plus with Panasonic’s HD video recording capability and improved GPS functionality, the ZS20 is an excellent choice for consumers who want to fully capture the details of their memories.”

 

Featuring a newly developed 14.1-megapixel High Sensitivity MOS sensor, the LUMIX ZS20 is able to provide even higher image quality compared to its predecessors.  Coupled with the advanced image processor Venus Engine, the LUMIX ZS20 features high speed, high sensitivity image recording.  High speed burst shooting at 10 fps in full resolution and Light Speed AF allows users to capture even the most fleeting photo opportunities.

 

With the ability to record high-resolution, full-HD 1,920 x 1,080 60p videos in AVCHD Progressive (MPEG-4) format (or 30p in MP4)*3, the LUMIX ZS20 upgrades its full-HD recording capability and is able to produce extremely clear video details, even when subjects are moving quickly.  A powerful 20x optical zoom with 2-step Zoom function is available in video recording and the popular iA mode assists users, making video recording as easy as aiming the camera.  A stereo zoom microphone provides videos with the high-quality stereo sound of Dolby® Digital Stereo Creator, offering highly realistic sound in the captured video.  The Auto Wind Cut function helps to block out wind background noise making voices clearer, and mechanical noise caused by zooming is suppressed to improve overall video sound quality. 

 

In addition, the ZS20 has manual control options, allowing the user to adjust shutter speed and aperture, and 3D Photo Mode, the LUMIX ZS20 also features a variety of special effects that add fun to a photography shooting experience.  Creative Control mode offers a selection of artistic effects including Expressive Retro, High Dynamic, Sepia, Dynamic Monochrome, High Key, Low Key, Miniature Effect, Toy Effect and Soft Focus.  In Miniature Effect mode, the peripherals are defocused while saturation and contrast are emphasized to make the picture look like a diorama.  Video recorded in this mode is played back in 10x fast-forwarding, making it comical to watch*4.  Panorama mode makes it possible for users to shoot 360-degree horizontal or vertical panoramic images by taking consecutive shots and then overlay it for the effect of a panoramic photo.  Creative Retouch mode offers users six filters – Toy Effect, Soft Focus, Dynamic Monochrome, Expressive, High Key and Retro – to create artistic looking photos.  Additionally, the Auto Retouch function automatically adjusts contrast and brightness for a clearer, more natural image and can be applied with the simple press of a button. 

 

For users looking for a more intuitive photo experience, the LUMIX ZS20 features iA (Intelligent Auto) mode, which automatically activates a range of technologies to enhance photos without adjusting settings every time conditions change.  The new HDR (High Dynamic Range) together with POWER O.I.S. with Active Mode, which suppresses blur from hand-shake, AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector, Intelligent Handheld Nightshot, Motion Deblur mode, Intelligent Burst mode and Intelligent Exposure allows users to point and shoot, leaving the camera to do all the work in capturing beautiful imagery. 

 

Additional features and functionalities of the LUMIX ZS20 include:

Large, 3.0-inch 460,000-dot Smart Touch LCD Screen Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions like scrolling the map with high visibility. Flexibility of USB charging or conventional AC adapter charging methods. LUMIX Image Uploader for seamless and instant sharing via Facebook or YouTube. Users can checkmark the photo or video files they want to share, connect it to a PC with the included USB cable or by inserting the SD Memory Card directly into the PC’s SD Card slot, and then the uploading automatically launches with an easy-to-follow menu option. 

 

Also introduced today, the LUMIX DMC-ZS15 features a versatile 24mm ultra-wide angle and powerful 16x optical zoom LEICA DC VARIO-ELMAR lens (24-383mm on 35mm camera equivalent) with 32x Intelligent Zoom. Other features include:

12.1-megapixel High Sensitivity MOS Sensor Full HD Video Recording in 60i AVCHD*5 and 30p in MP4 Monaural Microphone Large, 3.0-inch 460,000-dot Intelligent LCD

 

 

The LUMIX ZS20 and ZS15 will be available in March 2012 for a suggested retail price of $349.99 and $279.99 respectively.  The LUMIX ZS20 will be available in black, red, white, and silver options; while the LUMIX ZS15 will be available in black and silver. For more on these Panasonic LUMIX models, please visit www.panasonic.com/lumix.

 

 

*1 As of January 31, 2012

*2 GPS may not work in China or in the border regions of countries neighboring China

*2 Depending on the locations, it may not be possible to correctly receive the  signals from GPS satellites.  In such cases, positioning may not be possible, or significant positioning discrepancy may occur. 

*3 Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds. (excluding when [GS] or [SH] is set)

*3 Motion pictures in [MP4] can be recorded continuously for up to 29 minutes 59 seconds. Also, motion picture recorded continuously in [MP4] is up to 4 GB.

*4 Sound will not be recorded with Miniature Effect and approximately 1/10 of the time period is recorded (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long).

*5 Sensor output is 30p

 

Leica is a registered trademark of Leica Microsystems IR GmbH.

The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.

The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.

The "AVCHD" and the "AVCHD " logo are trademarks of Panasonic Corporation and Sony Corporation.

AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.

Dolby and the double-D symbol are trademarks of Dolby Laboratories.

HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.

YouTube is a trademark of Google Inc.

Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.

All other company and product names are trademarks of their respective corporations.

Some accessories are not available in some countries.

Design and specifications are subject to change without notice.

This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)

 




PANASONIC INTRODUCES ENTRY-LEVEL RUGGED DIGITAL CAMERA THAT IS WATERPROOF, SHOCKPROOF AND DUSTPROOF

The Panasonic LUMIX TS20, With a Slim Profile, Also Shoots HD Video

SECAUCUS, NJ (January 31, 2012) – Panasonic today announced the Panasonic LUMIX TS20 digital camera, which features a rugged design allowing for it to be waterproof*1 to approximately 16 feet (5 meters), shockproof*2 to approximately 5 feet (1.5 meters), dustproof*1  and freezeproof to temperatures as low as 14ºF. The LUMIX TS20 (16.1-megapixel) features a flat and slim profile with a 25mm ultra-wide-angle lens and a 4x optical zoom (35mm equivalent: 25-100mm).  Even more, the LUMIX TS20’s zoom extends to 8x equivalent with the Intelligent Zoom function, made possible by Panasonic’s Intelligent Resolution technology.

The LUMIX TS20 can shoot 720p High Definition video in the MP4 format and the 4x optical zoom is available during video recording – making this digital camera a highly-capable model for shooting video. Plus, with a dedicated video record button, switching between still photos and videos is quick and seamless.  The new LUMIX TS20 records dynamic HD video in 1280 x 720p at a smooth 30p MP4 format, which makes it easy for editing or sharing the videos. The recorded videos can be also directly uploaded to YouTube when the included software is installed. The LUMIX TS20 also features a 2.7-inch Intelligent LCD with High Angle mode.

“The Panasonic LUMIX TS20 is an affordable rugged digital camera ideal for any user who is looking for a slim, durable digital camera that can take high quality photos and HD videos in a variety of situations, such as at a beach, hiking, snowboarding and more,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “Thanks to its waterproof, shockproof and dustproof features, the TS20 is capable of capturing photos and videos that not many digital cameras can, and with iA, it’s also incredibly easy and intuitive to use.”

The LUMIX TS20 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged without the use of any extra settings to allow the camera to select the most appropriate settings to take high-quality photos.  Panasonic’s iA features included in the LUMIX TS20 are MEGA O.I.S., AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector and Intelligent Exposure.

In addition to being easy to use, The LUMIX TS20 also includes features that increase the photographic fun and creativity of the user.  The Miniature Effect mode, in which the peripheries are defocused while saturation and contrast is emphasized, makes the photo look like a diorama. For videos recorded in this mode*3 3 playback is 10x fast forward, making it comical and amusing to watch. Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal / vertical panoramic image by taking consecutive shots and overlaying the photos.

The Panasonic LUMIX DMC-TS20 will be available in late-February 2012 in orange, blue, black and red models for a suggested retail price of $179.99.  For more information



PANASONIC ADDS A SMART AND STYLISH COMPACT DIGITAL CAMERA TO ITS LUMIX S-SERIES, COMPLETE WITH HD VIDEO

 

With New Panorama and Auto Retouch Modes, the LUMIX S2 Provides Advanced Photographic Features in an Easy-to-Use and Affordable Model

 

LAS VEGAS, NV (January 9, 2012) – Panasonic today announces a new stylish, compact digital camera, the 14.1-megapixel LUMIX DMC-S2, with advanced features, including  a 28mm wide-angle LUMIX DC VARIO lens with 4x optical zoom, Sonic Speed Auto-Focus, and MEGA O.I.S. to help reduce blurry photos due to shaking hands, 720p HD video capabilities, plus Panorama and Auto Retouch Mode.  The LUMIX S2 merges essential functions and enhanced performance features into a simple and stylish design making it an appropriate camera for users with any level of photography skills. 

 

Featuring the new Panorama Mode, the LUMIX S2 allows users to shoot a horizontal or vertical panoramic image by taking a sequence of shots of one scene and overlaying the grouping of pictures to create one panoramic shot. The new Auto Retouch Mode adjusts contrast and brightness to give a different and unique look to any photo with the press of a button.

 

“With Panasonic’s LUMIX S2, we are bringing to market an affordable, intuitive, compact digital camera with smart features, designed for users who simply want to take great quality photos and videos,” said David Fisher, Product Manager, Imaging, Panasonic Marketing Company of North America. “Beyond the powerful 28mm wide-angle lens and HD video, the S2 also offers excellent landscape and large group shooting with the Panorama Mode and convenient retouching with Auto Retouch Mode.”

 

In addition, the DMC-S2 features dramatically speedier focusing, allowing users to quickly focus on moving subjects when shooting sports and other fast motion scenes.  The Sonic Speed AF system includes numerous re-engineering enhancements, including a higher-speed actuator, optimized algorithms and parallel software processing. The result is fast and accurate AF performance.

 

With Panasonic’s popular iA (Intelligent Auto) Mode, the LUMIX S2 allows users to easily activate a suite of technologies that engage automatically – with no setting changes needed, for beautiful, natural shots. In addition to MEGA O.I.S., iA also includes Intelligent ISO Control, Intelligent Scene Selector and Face Detection.  For video shooting, the LUMIX S2 features dynamic 1280 x 720p HD video recording capabilities.

 

The LUMIX S2 features a 2.7-inch Intelligent LCD and 28mm wide-angle LUMIX DC VARIO lens with 4x optical zoom and Intelligent Zoom for extended magnification to 8x, with the newly-integrated Intelligent Resolution technology. The high-speed, high-performance Venus Engine is incorporated to enable beautiful image recording with higher quality signal processing, while the Sonic Speed AF makes it easier to capture spur-of-the-moment photos.

 

Pricing and 2012 availability will be announced approximately 30 days prior to shipping.  The Panasonic LUMIX S2 will be available in a variety of colors, including black, pink and violet.  For more information, and live coverage on January 10-11 from Panasonic at the 2012 International Consumer Electronics Show, please visit www.panasonic.com/CES. Plus follow Panasonic’s CES activities on Twitter @PanasonicEvents and join the conversations.

 

* YouTube is a trademark of Google Inc.

* Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.

* This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)

* SDHC Memory Cards and SDXC Memory Cards can be used only in equipment that is compatible with their respective formats.

* If the computer being used does not support SDXC Memory Cards, a message prompting you to format may appear. (Doing so will cause recorded images to be erased so do not choose to format.) If the card is not recognized, please refer to the below support site – http://panasonic.net/avc/sdcard/information/SDXC.html

* Some accessories are not available in some countries.

* The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.

* Design and specifications are subject to change without notice.

 




PANASONIC INTRODUCES FOUR NEW CONVERSION LENSES FOR THE LUMIX G SERIES OF COMPACT SYSTEM CAMERAS

LAS VEGAS, NV (January 9, 2012) Panasonic today announces four new conversion lenses that are compatible with the H-PS14042 (LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./POWER O.I.S.) and H-H014* (LUMIX G 14mm / F2.5 ASPH.) Panasonic Micro Four Thirds lenses, which are part of the LUMIX G Series and compatible with the company’s compact system cameras (CSC).

 

These compact and lightweight conversion lenses are built to be mobile and allow users of Panasonic LUMIX G series digital cameras to easily switch a lens to enjoy the benefits and flexibility of different shooting options and angles.  The four new conversion lenses include:

DMW-GWC1 Wide Conversion Lens: Helps to capture dynamic scenery with a wider viewing angle and extends the focal length of wide-end from 14mm to 11mm when attached to the front of the lens. Also helpful when shooting indoor group photos where space is often limited.  (Compatible with H-PS14042 and H-H014 lenses) DMW-GTC1 Tele Conversion Lens: Helps capture a subject that is faraway by extending the focal length of tele-end from 42mm to 84mm when attached to the front of the lens.** This conversion lens is particularly helpful when shooting long-distance street-view shots while traveling.  (Compatible with H-PS14042 lens) DMW-GMC1 Macro Conversion Lens: Designed to enable extremely close macro shooting at a focus distance of just 0.14m when attached to the front of the lens.*** This conversion lens is ideal for capturing amazing detail in small subjects such as flowers and insects.  (Compatible with H-PS14042 and H-H014 lenses) DMW-GFC1 Fisheye Conversion Lens: Helps users shoot creative and unique photographs with a rounded, 120-degree angle, effect.  (Compatible with H-PS14042 and H-H014 lenses)

 

All four new conversion lenses come with an included adaptor ring for use with the H-PS14042 lens and H-H014, with the exception of the DMC-GTC1, which is compatible with the H-PS14042 only.

The H-PS14042 (the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./POWER O.I.S.) is a cutting-edge interchangeable lens with electric-powered zoom operation from Panasonic’s premium lens brand “X” for LUMIX G Series. Using Panasonic's optical technologies, the new lens features superb image rendering for lifelike textures and crisp edge-to-edge contrast.

The H-H014 (LUMIX G 14mm / F2.5 ASPH.) lens is an extremely lightweight and compact single focal length lens with a 14mm wide angle and F2.5 brightness. Taking advantage of the wide angle of view and deep depth of field, the compact lens offers excellent performance in shooting of not only landscapes but also snapshots or indoor shooting.

Pricing and 2012 availability will be announced approximately 30 days prior to shipping.  For more information, and live coverage on January 10-11 from Panasonic at the 2012 International Consumer Electronics Show, please visit www.panasonic.com/CES. Plus, follow Panasonic’s CES activities on Twitter @PanasonicEvents and join the conversations.

* The DMW-GTC1 is not compatible with the H-H014 lens.

**Attachable when the lens is at tele-end

*** Closest focusing distance is 0.14m with H-H014 and 0.16m with H-PS14042. Longest Focusing Distance is 0.23m with H-H014 and 0.26m with H-PS14042.